Design

E-commerce For School Uniform

Thursday 13th December 2018

Discover the best practices to selling your school uniform and sportswear online

In the fast-paced, technology-driven society that we live in, having an online presence is essential. When people shop they want to do it with ease and when it’s convenient for them. By having uniform readily available to purchase online you are giving parents the freedom to do this. With 60% of online purchases being made on mobile it’s highly recommended that you work with a supplier who can provide you with a fully responsive platform.

Having a well-designed platform from the inside is also important, how quickly a page loads and the ease of transactions plays a huge role in a shopper’s experience. With 44% of online shoppers stating that slow online transactions make them anxious, performance and security need to be paramount. This statistic leads to 51% saying that slowness of a site is the top reason for abandoning a transaction. With this in mind, when choosing to sell uniform online following these steps should ensure parents receive the best shopping experience:


Visual Content Marketing Infographic

For more information on selling school uniform online please get in touch and we'd be more than happy to talk through the variety of options and support that we have available.

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  • Keep a minimalist design for easy navigation
  • Provide sizing charts
  • Use SSL certificates
  • Online support system
  • Ensure the site is fully responsive to work on all devices
  • Ensure legal and privacy policies are available to view
  • Use professional-grade pictures
  • Include item information and specs
  • Use multiple product images
  • Provide delivery information
  • Include discount and bundle capability
  • Create school branding functionality
  • Ensure the site is GDPR compliant
  • Allow access to view order status